Website Logo Design Strategy
This was a contribution written by the reader Natalia Antiukin and Anton Soltynchuk.
Let’s imagine that you need to launch a new website or change the look and feed of an old one. The first thing you think of is your website’s design. However, there is one crucial step of web design that should be developed first and foremost: your website’s logo. Your website design should be in harmony with your logo but your logo comes first as it represents your online identity. Let’s take a look at the main steps you should follow to design a website’s logo.
Research Carefully
Before designing a new logo, make sure that you know everything possible about your target audience and their expectations, you should also carry out a comprehensive analysis of your competitors’ logos and their customers’ perception of those logos. This data will help you learn from your competitors’ uptake and avoid their mistakes. However, copying your competitors’ logo shouldn’t be done under any circumstance. Remember, your logo has to be unique, reflecting the concept of your website and your identity.
Conceptualize the logo
Your logo shouldn’t only reflect exactly what your website is about. However, it should have a well-balanced concept that includes color choices, fonts, pictures etc. The same concept is going to be depicted on your website. Think of the main aim of your logo: does it need to get remembered, to strike people or to get recognized? This will be vitally important for your logo’s visualization.
Get expert’s advice
It doesn’t matter whether you decide to create a logo on your own (e.g. Canva)or you’ll make a professional do the job (e.g. designcontest.com): in any case, you should seek some advice from experts who have hands-on experience in designing logos. Check out different graphic design forums in order to find people who can share their experience with you.
Brainstorming
Brainstorming is a crucial step in the logo design process that enables you to get as many concepts/ideas as you can. Ask as many questions as you can in order to help choose the direction you’ll follow as well as helping you paint a precise picture of your logo look and feel. If you properly do everything, you’ll get plenty of ideas that will be feed into the design of your website logo.
Write it down
Any idea that occurs to you (whether it was during brainstorming or any other step) should be considered as a viable option. Even if you think the idea is odd, write it down: perhaps, combined with other ideas, it will be fruitful. Also, create a lot of draft logos. Having done two or three draft logos, don’t stop and try to come up with more: you never know what your result will depend on. Make sure your logo will reflect basic principles of responsive web design
Logo MVP
MVP (minimum viable product) is the barebones product, it is rough around the edges, it only has the very basic features required for the product to function. The aim of MVP is to find out if the product will have traction and will gain the necessary niche/market share and study the clients’ reaction and requests for future development. Testing your logo is crucial. While doing it, you may stick to the MVP principles when designing the logo and only show a “rough” concept of it. In this way, you will know if the basic variant will appeal to your users (if yes, the best one will truly be a success). In addition to that, you will have a hidden perk before your competitors. Afterward, you may conduct all of the necessary improvements and launch the logo.
Promotion
Your new logo will need a strong promotion/advertising campaign. This is the best way to promote and endorse your logo, and thus, your website. Use every possible venue to promote your website and logo. The most effective advertising campaign can be provided using social media: it’s cheaper than traditional venues and sometimes it’s even free. That’s why you should look for open possibilities. Sometimes a clever advertisement can meet your expectations in the way you couldn’t imagine before.