Social media has become a significant part of our personal and business lives. Posting content is not just about playing with words but understanding your audience and then drafting content that engages them with your business.
Take time to think about what kind of content interests you and your audience. Crafting engaging social media posts and repeating that multiple times is not an easy task. Plus, you have to create something new each time you post on a social media channel.
In this article, we will discuss several tips to make captivating content to post on social platforms.
Spark Inspiration
Integrate inspirational phrases and quotes into your social media post to motivate your followers and compel them to take action. Couple your post with trending hashtags to reach more people and boost engagement on social media.
Add Music
Instagram posts are the best way to engage with the audience. When posting on Instagram, make it more attention-grabbing by adding music to Instagram post. There are too many elements you can add to your posts to make them catchy and trigger the right action.
Be A Storyteller
No matter what channel you select to interact with your audience, try to be a storyteller. Compared to a dry and boring informational post, a story can compel your customers to keep coming back. Instagram and Facebook are some popular platforms to share stories.
Drive Interactions
Whether on social media or in real life, people don’t want to listen to someone who brags about themselves. The same applies to social media. You can’t speak about your product or service all day but rather listen to your audience and interact with them.
Keep it Simple
Don’t stretch a message to hundred words when you can explain it in 10 words. Sometimes, boiling down a story to a few words makes it more crisp, and people are more curious to know about it. So try this method and check how many likes and shares you get.
Show Empathy
Your social media posts should be all about listening to your audience’s expectations, understanding their pain points, and coming up with a solution. Be empathetic and address your audience directly to establish trust.
Build an Urge to Click
Incorporate a sense of urgency to prompt a desirable action. Create persuasive social media posts that can instill a sense of urgency to buy the product or service. Offer time-sensitive discount offers and giveaways to compel your audience to click the link.
Use Emojis
Add an element of fun And humor to your social media posts by pairing your text with emojis. They add personality to your content when added mindfully. Don’t overdo things, as it will jeopardize the subject. So, be wise when adding emojis to your social media posts.
Make Lists
Listicles are a powerful way to make your posts more readable. A list helps you to summarize an article, a webinar, or an eBook into a couple of bullet points. This is going to be an infallible hack if you’re looking to post on Twitter or LinkedIn.
Highlight the Benefits
Demonstrate to your audience what’s in the post for them. If your post is about an article, tell your audience about the key takeaways rather than telling them how great the content is. Introduce the benefits to your audience to engage them with the content, product, or offering.
Display the Number
Now this is something that directly relates to human psychology. Using numbers in the post will reinforce value to the customers and guarantee immediate action. With a number, the content may look engaging but appears less impactful and less structured.
Play with Your Posts
Add a bit of humor to make your audience laugh. This will give a human touch to your interaction with the audience. It never hurts to be playful. But don’t lose track and emphasize more on conveying your message to the audience in the right way.
Social Media is All About Engagement
Regardless of the social media channel you choose – Twitter, LinkedIn, Instagram, or a combination of all, your content should be captivating enough to boost engagements. Your social media can make or break your presence, so post mindfully.
When posting on social media channels, try a diversifying approach. Depending on the channel, different variations of the post can trigger different actions. While empathy and playfulness appeal to the Twitter audience, negativity works well on LinkedIn.
The way you tell your story is also impacted by the channel you are posting on. Instagram and Facebook allow you to post lengthy content, while Twitter restricts you to a strict character length. So keep that in mind when drafting posts for a specific channel.
Also, customers are more likely to engage if they find the posts relevant and realistic. Whether the post is sad or humorous, it has to have something that entices the audience.